After taking ownership of the John Cooper Challenge, Total Track needed a new prospectus for marketing the MINI Challenge to potential competitors and sponsors in preparation for the 2006 motorsport season.

The prospectus needed to be aimed not only at the competitors themselves, but their sponsors, and sponsors of the entire challenge. For the competitors it needed to convey excitement and fun, and for the sponsors and backers: the commercial opportunity. The MINI Challenge is now enjoying its most successful season to date, with 32 competitors, a reserve list and hundreds of challenge sponsors.

Wessex Networks handled the entire project from its inception including the design, copywriting, liaison with MINI UK, print and delivery to the client.

"The prospectus looks great - the Challenge has changed name this year, and the prospectus has a completely new look to support that."

Paul Harvey, Director, Total Track Ltd.

"This is the sort of thing we'd expect our advertising agencies to come up with"

Louise Baxter, Marketing Executive, MINI UK.